From July 3rd to 5th, Stara received around 170 managers for the First Meeting for Parts and After-Sales Managers. The guests had a warm welcome with plenty of positivity and joy. The managers came from all Brazil regions and even from foreign countries to attend this innovative event that provided plenty of knowledge and updates for the leaders.
The guests visited the factory to see for themselves the process to manufacture all the agricultural machines and implements. Then, they watched a presentation about the company history and evolution, especially about the Department of Parts and After-Sales Department given by the co-owner Gilson Trennepohl.
The commercial director Márcio Fülber highlights that the event is a life-changing to Stara’s history. “First-class service from the Department of Parts and After-Sales is required to ensure customer satisfaction. We are assembled here for three days to share ideas for customer satisfaction because it is our primary focus.
To the Stara after-sales manager, Edson Gehlen, this kind of event is crucial for updates, alignment of information, and Stara positioning. “Everything we planned and taught that day must reach the resellers and dealers. The result of all training directly reflects on the end customer. The Departments of Parts and After-Sales are connected. The best after-sales service cannot be without the Department of Parts and so on.” Edson also said that the customer usually buys influenced by enchanting and indication. On the other hand, customer loyalty is a consequence of the brand’s excellency and the assistance it can provide.
The Department of Parts manager, Filipe Flores Quincoses, explained that by gathering both departments and especially the managers in this event, there are good results since the departments are two key parts for direct sales. “We are certain that the customer is the center of our business. We’re confident we can have even more customer satisfaction if these two departments are aligned with the factory. Innovation is in Stara’s DNA. The work done during those three days was of great importance because we were able to bring the necessary tools to execute excellent work,” said the manager.
On the second day of the event, the visitors were taken to see the factory in the city of Carazinho. There, they learned all about the manufacturing process and saw the unit structure. Additionally, they watched a presentation on the Stara machines. A special highlight to the greatest launching of the year, the Estrela planter.
According to Divino Alves de Oliveira, Parts manager of the Querência Máquinas dealer, it is required to always be updated and this event provided plenty of knowledge and excitement, which will be passed to his team. Divino remembers his saga with warm feelings, “I’ve come to Stara headquarters since 2010, and I can say that here in the factory, everything has evolved quite a lot. But the only thing that hasn’t changed was the employee’s good will, how well they welcomed us, and how happy they are to work here”, he said.
Ketinine Virginio Machado, after-sales manager at the Elo Forte dealer, enthusiastically mentioned the participation in the event. “This is the first specific event for the Department of Parts and After-Sales because we work directly with one another. We received valuable learning messages. I work in the After-Sales Department, and I’m bringing plenty of information to my team”. Ketinine of the city of Formosa, in the state of Goiás, said that visiting the headquarters and the branches always has a good outcome. “Visiting the factory made us love the brand even more.” Stara is a unique company. We need to bring this to all dealers and consequently to the customer,” he said.
Allan Bertucci Brilhante, After-Sales Department manager of the Pró Campo, dealer of the city of Rondonópolis, in the state of Mato Grosso, said that he was glad to attend such a productive event. He said that he took advantage of all the technical knowledge and updates. “For us, people who love Stara, it is an encouragement injection. We are going to return to the Dealer with a different vision of the processes. And we were also allowed to talk to the managers of the resellers and dealers of several states and share experiences and information. As a result, the dealer and reseller networks can grow even more,” he said.
To end the event on a high note, the guests attended a lecture given by the Stara CEO, Átila Stapelbroek Trennepohl, who talked about Stara’s future and the company’s plans for the following years. The day ended with a celebratory dinner. The Banda Stara was in charge of the music and entertainment.
