The company is a pioneer in manufacturing agricultural machines with its own technology developed in Brazil. Stara operates in all over Brazil and in more than 35 countries.
Thanks to the specialized customer service and technical assistance during the sales and after-sales, the Stara Dealership Network provides the farmer with access to agricultural machines for Precision Planting with technology support, technical assistance, and services available whenever you want to.
This article introduces the Stara Dealership Network history, its remarkable features, after-sales services, and solutions, such as the agricultural pre-purchase financing pool and loan, which help the farmer to ensure good yields and positive results to their crop.
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History and evolution of the Stara Dealers
The Stara Dealership Network started operations in 2011, a result of the strategic vision of the co-owner of the company, Mr. Gilson Trennepohl. The goal was to strengthen the brand market share and ensure a direct customer service with technical support and factory warranty.
The project started in five dealers and has expanded throughout Brazil and the world. Today, there are over 145 dealers spread out to all Brazilian regions, and to Paraguay, Uruguay, and Bolivia. Currently exporting to over 35 countries, the brand also has representatives in Argentina, Eastern Europe, South Africa, and Australia.
For the manager of the Department of the Stara Dealership Network Development, Flávio Guadagnin, the network is a crucial pillar for the brand success:
“The Stara Dealerships are our strong arm, they are the ones that take our agricultural machines to the farmers, working without getting tired so that they are even more satisfied and loyal to the brand.” Flávio Guadagnin, manager of the Department of the Stara Dealership Network Development
Having Stara Dealerships in all Brazilian states provides a closer contact with the farmer, resulting in an exclusive and customized customer service. “In addition to the factory team, there is a great team of professionals in different regions of the country, in contact with the customer, listening to their needs and providing the farmers with the best agricultural solutions through the Stara portfolio of products and technologies”, says Guadagnin.
Such close relationship is proven through each machine demo, technical delivery, and the after-sales services. After all, in addition to put the customer satisfaction first, having machines that boost the production potential of the crops, having representatives in the farmer’s region ensures an agile customer service, if it is necessary to request parts, technical assistance, and perform preventive maintenance on the pieces of equipment.
In such situations, the farmer/operator just needs to reach the factory through Conecta, a free of charge technical assistance provided by Stara, communicating directly from the machine cab through Topper 5500 controller or through WhatsApp messages. Thus, if some repair or visit to the farm is needed, the Conecta technicians contact the nearest Stara dealer to help you out in person.
“If the factory support team understands that a detailed checking on the agricultural machine is required, Conecta sends the Dealer this information. Then, the Dealer provides the customer service by going to the farm knowing what the issue is, as they are informed by the Conecta technician about the customer’s machine issue.” Flávio Guadagnin
Technical visits to the farms: when are they required?
To be fully aware of the farmer needs, the technicians and salespeople of the Dealers frequently visit the farms to provide proper solutions as needed:
- Understand the farmer’s needs and recommending products and services for the field operations and financial solutions to plan new investments and dreams
- Analyse the performance of the agricultural machines and perform technical adjustments
- Provide after-sales support and make sure the customer is happy with the brand
- Follow the implementation of new pieces of equipment in the field
Due to the direct contact with the farmer, the Stara Dealership Network technicians identify opportunities to improve, help immediately, and strengthen the relationship with the customers.
“After-sales service concerns us a lot. It is carried out by the Stara Dealerships’ employees, especially during technical visits to the farms. The objective is to make sure the machine is meeting the customers’ needs, check if it needs adjustments, parts, or add new services. To check the equipment performance in the field, or if the customer needs something." Flávio Guadagnin
Spare parts for agricultural machines: agility guaranteed
The professionals and mechanics of the Dealership Network also help the farmer keep the agricultural machine for operations at all times. Thanks to the Stara preventive maintenance and Stara Maintenance Program, possible issues are identified early during the regular services, avoiding unexpected machine stops for repairs. “We know that when the machine is stopped due to some issues, it directly impacts on the field yield. For this reason, the network seeks to always be prepared to meet the customer needs,” says Flávio Guadagnin.
If needed, the spare parts in stock speeds up the customer service. According to Guadagnin, each unit keeps the stock supplied to meet the farmers’ demands quickly.
Advantages of spare parts sold at the Stara Dealers
- Genuine spare parts and easy access to the factory for constant replacement
- Longer durability and performance of agricultural machines and implements
- Fast customer service
- Expert technical support to instruct on the replacement and maintenance
Using genuine parts and having a regular preventive maintenance carried out, the outcome can be only one: the maximum performance of the machine in the field, a longer lifespan for the agricultural machines and expert support always available to the entire country.
Support and maintenance of the agricultural technologies
The Stara labs were created to provide expert support to the on-board technologies on the agricultural machines and implements. “Stara is a thriving company when it comes to developing technologies for agribusiness. As a result, our machines are equipped with brand own technology and at high levels. Stara is aware that it needs to provide support, an assistance to the end customer, as the technology belongs to the Stara itself”, explains the manager.
The labs are installed at around 25 Stara dealers, ensuring an agile and efficient customer service in all regions. Their purpose is to speed up repairs and the maintenance of electronic components, agricultural controllers and all the Precision Agriculture portfolio.
Thus, the Dealership Network is equipped with the proper structure and professionals to provide lab technical assistance.
“We seek to strategies so that our labs can meet a whole area, not one Dealer instead. This way, we have a whole operation with a lab close to this customer service focused to the machine technologies, when necessary.” Flávio Guadagnin
Stara Dealer Labs: advantages
- Maintenance and quick adjustments to reduce technical stops
- Support for electronic components, controllers, and automation systems.
- Trained teams for the brand technology maintenance.
As the labs are strategically spread throughout Brazil, the farmers have fast and expert support to keep their machines in high performance.
Agricultural machine operator: Stara training
The Stara Dealer also works on the agricultural machine operators’ skills.
The instructions are given through a special training for operators, which is periodically carried out, where the network develops numerous training options that cover the entire product line. The goal is to provide skills for those who will operate the agricultural machine and how to get the most out of the equipment.
Additionally, there are events for celebration so that the operator gets to know the closest Dealer structure, the products and services provided by Stara.
Remarkable features of the Stara Dealer
Therefore, the Stara Dealers stand out as they are close to the farmer and because they provide the following expert technical support:
- Custom customer service to meet the farmer’s and crop’s needs with a huge portfolio of agricultural machines.
- Skilled people to provide support, from the purchase to the after-sales service.
- A stock of spare parts to reduce the time the machine stops due to some component malfunction.
- Technology labs integrated to the Dealers to provide skilled technical assistance.
- Easy access to financial solutions through Stara Finance and the Stara Pre-purchase Financing Pool.
Having this structure enables the Stara Dealers to make sure of the high-quality sales of agricultural machines and implements and meet each farmers’ needs, regardless of the crop type.
The professionals who work at the Dealership Network must transmit the brand values to the Brazil and abroad, as they are in constant contact with the Stara factory, in constant evolution to provide the customers with the best service possible. Every year, the leaders in Brazil visit the company headquarters for the traditional Dealers Conference, when the ones who stood out are known.
Stara assesses every dealer performance individually, considering the essential pillars, such as people management, administrative, management, sales, marketing, and after-sales service. The ones who stand out are recognized and awarded for the good performance and work done with the farmers. 
Stara Pre-purchase Financing Pool for agricultural pieces of equipment
You can find the purchase option at the dealers. It’s an excellent option for farmers that wish to acquire agricultural machines planned and in a long term. Check out some advantages provided:
- Strategic planning for fleet renewal
- Planned purchase
- Exclusive groups
Thanks to the option, farmers can invest safely and with financial planning.
Agricultural loan for agricultural machines
For farmers that choose the agricultural loan to purchase the machine immediately, Stara Finance provides a rural credit to acquire new pieces of equipment. See the advantages:
- Loan asked directly to the factory and with special payment conditions
- Custom service at the Dealers
- Rural credit choice according to the farmer’s need
- Agile analysis and credit approval for agricultural pieces of equipment
- Credibility and reliability on the Stara brand
This solution allows you to finance pieces of equipment fast and safe.
“Stara Finance is a very important service to us as it gives us the chance to make negotiations, provide the complete package for the farmer at the own Dealer. Thus, in addition to providing the agricultural machine, we provide the credit solution for an agricultural loan.” Flávio Guadagnin
Stara after-sales service: how does it work?
The Stara after-sales is one of the most complete ones in the market, ensuring the farmers to be provided with support after the agricultural machine is purchased. See how the after-sales service works:
1. Remote support through Conecta
This technology enables the diagnostics and monitoring of the machines that are far away.
2. Customer service at the Stara Dealer and technical visits
The technical teams of the Dealers meet the farmer at the dealers or go to the farms for fast support.
3.Stock of spare parts and preventive maintenance
Agile replacement to reduce the machine time stop and preventive maintenance at the right time to avoid wasting time during the harvest.
The Stara Dealership Network provides services and products for customer satisfaction. It’s all done so that the farmer knows they can count on Stara wherever they are, in all Brazil regions, and in the world continents.
Conclusion
The Stara Dealership Network is one of the strategic pillars of the brand, with its headquarters in the town of Não Me Toque, in the state of the Rio Grande do Sul, ensuring not only the agricultural machine sales, but a complete support for the farmer with after-sales and maintenance.
To learn more, schedule a visit to the closest Dealer and find out how the Stara technology and technical assistance can transform your agricultural production.
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