Stara and Embracon release the consorcio (a group of persons joined together for the acquisition of durable goods through drawings) to enable the planned purchase of agricultural machinery
Stara, a Brazilian industry of agricultural machinery, with operations in 35 countries in the 5 continents, and Embracon, consorcio administrator with 29 years of operation in the Brazilian market, have just released the Consórcio Stara. The partnership of the companies was released on January 26th, during the 9th Convention of Dealers Stara.
The new feature enables the planned acquisition of any product of the manufacturer’s line, with the advantages that the Consorcio System provides, such as the payment in installments without interest. It is estimated that in the next 10 years, the product bought from a consorcio will represent more than 10% of Stara revenue.
Through the new Consórcio Stara, the agribusiness professional or company can purchase agricultural machinery of Stara line, such as sprayers, planters, spreaders, tractors, corn headers and technology equipment of Stara related to precision farming by means of the consorcio system in plans from 60 to 100 monthly installments. For each credit range, groups will be established, whose credits will be provided through raffles or through bids.
The partnership releases the Embracon consorcio in the agribusiness segment. The company, which will complete 30 years of experience in the market in 2018 and already manages consorcios of multinational manufacturers in other segments, starts investing in the expansion of the area of brands consorcios administration.
“The reputation, honesty and integrity of Embracon has given us certainty that we are working with a great company to run such an important project for Stara history. Besides being among the five greatest consorcio administrators in the country and selling more than 4 thousand consorcio shares per month”, claims Stara Commercial Director, Márcio Fülber.
The partnership meets Stara strategic plan for growth in the next five years (from 2017 on), and it is an important tool for revenue composition to achieve the business goals of the company. “The consorcio is a product of easy purchase, payment and less bureaucracy, so now we have entered this market to cultivate future trades, since today the customers are buying shares to be able to have a Stara machine in some years”, explains Stara Network Development Manager, Cristiano Bettio.
Agricultural machinery can also be used as a bid to enable the early drawing. The new Consórcio Stara can be purchased in Stara dealers and retailers all around the country.
