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STARA, CONSTANT EVOLUTION
A HISTORY OF CONSTANT EVOLUTION
Our more than six-decade history of innovation and constant evolution is the result of the efforts and dreams of everyone who is part of Stara.
ORIGIN
Stara's history began in the Netherlands, where the Stapelbroek family lived. The family members worked as blacksmiths and farmers. Thereby they had a comfortable but simple life. But after World War II ended, which devastated Europe, and due to the potential risks of new conflicts, Johannes Bernardus Stapelbroek decided to leave the Netherlands to move away from the socio-economic crisis and prevent their sons from serving the army for a new battle. That was when they moved to Brazil.
After traveling on a ship for a month, the Stapelbroek family arrived at Porto de Santos in the city of São Paulo. It was on April 19th, 1949. From there, they went to the Fazenda Ribeirão (Ribeirão Farm) in the town of Holambra, in the state of São Paulo, where they first settled.
Picture 1: Stapelbroek family’s home in the Netherlands.
Picture 2: Stapelbroek family arrival at the Porto dos Santos, in the city of São Paulo, Brazil.
ARRIVAL IN THE TOWN OF NÃO-ME-TOQUE, STATE OF THE RIO GRANDE DO SUL
Due to the unfavorable situations in the town of Holambra and also encouraged by Dutch priests, the Stapelbroek family decided to seek new horizons and arrived in the town of Não-Me-Toque, the state of the Rio Grande do Sul. They were soon settled in the area. Johannes Bernardus Stapelbroek went into partnership with Gerrit Jan Rauwers to start a small repair shop, the Stapelbroek Rauwers & Cia Ltda. The main activity of the business was to assemble and provide maintenance service for agricultural machines and implements imported from Europe that arrived in the area to boost agriculture.
Picture 1: Johannes Bernardus Stapelbroek and his wife Johanna.
THE STAPELBROEK & CIA LTDA IS BORN
The Rauwers and Stapelbroek families ended the partnership, and on August 29th, 1960, Stapelbroek & Cia Ltda was founded. Back then, Stara was a tiny repair shop where Johannes Bernardus Stapelbroek and his sons Johannes, Franciscus, and Harrie used to fix and adapt agricultural machines. In 1968, the first steerable weeder with suspended arms in Brazil was launched. This was just the beginning of Stara’s tradition of smart agricultural solution engineering.
Picture 1: The first Stara factory building.
Picture 2: The first steerable weeder with suspended arms.
Picture 3: Sprayer manufactured by Stara.
Picture 4: In addition to agricultural machines, Stara would manufacture other products such as hospital beds.
THE NEW AREA IS INAUGURATED
The steerable weeders and harrow disks enabled Stara to grow, and the small repair shop was no longer enough to meet the demands of the orders. Back in 1978, Stara enlarged its factory structure and moved to a building with 8,000 m², where the current installations of the headquarters remain.
STARA GROWTH
In the early 1980's, the economy went through a severe crisis caused by the dollar's appreciation. Stara got a loan indexed to the North American dollar to build the company's new factory unit, which caused the debt to increase hugely and led the company to nearly bankrupt.
This time of crisis was overcome thanks to Franciscus Johannes Stapelbroek, “Seu Chico”, who was the greatest employee and supporter of Stara. He saved the company from bankruptcy. He was the son of the Stara founder. “Seu Chico” worked for the company during its first years and pursued his own dream: to become a farmer. In 1982, he was a known farmer in the area and decided to invest his economy in Stara to keep his family’s dream alive. Due to “Seu Chico” support, Stara was able to pay its debts and invest in innovation and evolution.
Picture 1: Franciscus Johannes Stapelbroek, “Seu Chico”.
Picture 2: Seu Chico, Mrs. Anna, and Fernando Stapelbroek Trennepohl in the agricultural activities of the family.
CONSTANT EVOLUTION
Gilson Trennepohl and Susana Stapelbroek got married, and Gilson started working at Stara. His insightful mind provided the company with remarkable products that have been creating and anticipating the trends for agribusiness.
Picture 1: Mrs. Susana and Mr. Gilson.
FRONT END LOADERS
Stara launched front end loaders, the PAD, which became leaders in the Brazilian market. Another Stara launching product was Asa Laser, the first subsoiler in Brazil with an automatic disarm system that protects the implement and tractor against sudden crashes.
Picture 1: PAD front end loader.
Picture 2: Asa Laser.
PRECISION AGRICULTURE
To anticipate the trends to increase yield for the crop field, Stara started to manufacture pieces of equipment for Precision Agriculture. The first controllers were imported, and it encouraged the company to learn and develop this technology. A few years later, Stara started to develop and manufacture its controllers with 100% national technology.
In 2000, the first project for Precision Agriculture was created, Aquarius. Research has been carryied out to enable Precision Agriculture. Nowadays, the project holds the largest database about the subject in the world.
Picture 1: Imported controllers for fertilizer application at a variable rate.
Picture 2: The Aquarius project is created.
EVOLUTION BECOMES CONSTANT
Significant changes were applied to the Stara share participation. They were granted to the daughter of Franciscus Stapelbroek, Susana Stapelbroek Trennepohl, to his son-in-law, Gilson Trennepohl, and to his grandchildren Fernando, Átila, and Nicole. They took over the shareholding control of the company. It was the moment the third and fourth generations took over the company management. The first launched product during the management of the new generations was the Brava corn head.
Picture 1: The Stapelbroek-Trennepohl family took over the shareholding control of Stara.
Picture 2: Brava corn head.
THE MOST COMPLETE IN BRAZIL
Stara entered the planting market and became the company that provided the most complete line of agricultural machines in Brazil and became a pioneer in planting at a variable rate.
Picture 1: Victória planter.
Picture 2: Prima seeder.
SELF-PROPELLED SPRAYERS
Inspired by its evolution philosophy, Stara launched new products, such as Gladiador, the only self-propelled sprayer in Brazil equipped with a technology package installed at the factory.
Picture 1: Gladiador.
50-YEAR HISTORY
Stara turned 50 years old and is proud to be a family business whose management sticks to transparency, sustainable growth, trust, and commitment.
In 2010, Stara opened its branch in the city of Carazinho. The branch produces cast parts used to manufacture the company’s machinery.
In the same year, Stara introduced the first and only self-propelled sprayer equipped with central booms in the world, the Imperador 3100.
For the planting line, Stara launched Absoluta, a large planting equipment for seeds only. Another important launch was Topper 4500, the first controller 100% developed for Precision Agriculture in Brazil.
Picture 1: The company branch is opened in the city of Carazinho.
Picture 2: Imperador, the first self-propelled sprayer with central booms.
Picture 3: Absoluta.
Picture 4: Topper 4500
CLOSER TO THE FARMER
In 2011, Stara gave its first step to making true one of its biggest dreams: owning an exclusive dealership network. The dealership network leaves Stara closer to the farmer and can provide quality machinery and services.
THE STARA FINANCE WAS CREATED
Some happening in Stara's history is Stara Finance, a Stara bank direct from the factory. Stara Finance operates with a farm loan to all Brazilian areas with an agile and positive service.
Picture 1: Signature of the first credit transaction of Stara Finance.
SANTA ROSA BRANCH
To increase its manufacturing capacity, Stara opened another branch in the city of Santa Rosa, the state of the Rio Grande do Sul. The factory area is around seven thousand m².
NEW HEADQUARTERS
The company's growth didn’t stop. In 2014, the new headquarters is inaugurated. It’s a wide and modern place that, in addition to holding the Departments of Human Resources, Engineering, and Purchasing, houses a dining hall with a capacity of 2.5 thousand meals a day.
Innovation is constant, and Stara launched new products to the market, among them Ceres Super, Topper 5500, Estrela, and Super Bruttus 30000.
Picture 1: New Stara headquarters.
Picture 2: Dining hall for employees.
Picture 3: Estrela.
Picture 4: Super Bruttus 30000.
Picture 5:Topper 5500.
BIG LAUNCHING PRODUCTS
In 2016 Stara launched four important products: Imperador 3.0 self-propelled sprayer, the Princesa planter, Hércules 6.0 self-propelled spreader, and the Brava + corn head.
Imperador 3.0 is the first self-propelled machine in the world with two functions: spraying and spreading.
Picture 1: Imperador 3.0.
Picture 2: Princesa.
Picture 3: Hércules 6.0.
Picture 4: Brava +.
INNOVATIVE PRODUCTS
In 2017, Stara launched eight products to show its constant evolution.
For planting operations, Stara started to provide the Cinderela planter and the new Absoluta planter, and the Stara Row-by-Row Shut-Off System, a technology that automatically shuts off the planting row units at the exact time the Topper controller detects an area where the planting process has already been carried out.
Other launching products were the Reboke Ninja and Reboke Inox grain carts and the Up&Down - Hydraulic Lift System for Imperador 3.0.
Picture 1: Absoluta with the Row-by-Row Shut-Off System.
Picture 2: Eight launching products in Agrishow 2017.
YOUR “GUAPA” CROP FIELD
To reinforce its operation in the planting segment, Stara launched the Guapa seeder line. Guapa and Guapa Supra are excellent options for quality seeding for rice crops.
That year, Stara launched another great innovation. Imperador 3.0 is the only 3 in 1 self-propelled machine in the world. It gathers a sprayer, a spreader, and a pneumatic seeder.
To provide one more purchasing option to the farmer, Stara became a partner with Embracon and launched the Stara Pre Purchase Financing Pool in 2018.
Picture 1: Guapa Supra.
Picture 2: Imperador 3.0.
Picture 3: Assignature of the Stara Pre Purchase Financing Pool contract.
THE BEST SPRAYING EFFICIENCY
Stara innovated one more time when launched Imperador 3000 and 4000 self-propelled sprayers. They provide the best spraying efficiency and plenty of technology features.
Additionally, the company launched Conecta, an exclusive service with remote access that allows the operator to connect with the factory in real-time.
In addition, Stara makes available Absoluta 61, Guapa Supra Winter, and the Syncro System for planting operations. Syncro allows up to four machines to operate in synchronization and share information with each other in the same field.
To operate in foreign countries, Stara inaugurated the first factory unit in 2019: the Stara in Argentina in Alvear, province of Santa Fé.
Picture 1: Imperador 4000.
Picture 2: Conecta.
Picture 3: Syncro.
Picture 4: Factory unit in Argentina.
THE FOURTH GENERATION TOOK OVER THE STARA PRESIDENCY
At the beginning of 2020, Gilson Trennepohl passed the Stara presidency to his son, Átila Stapelbroek Trennepohl, as a family tradition for succession.
Gilson Trennepohl took over the presidency of the Stara Board of Directors. Susana Stapelbroek Trennepohl is currently the executive vice president, Fernando Stapelbroek Trennepohl is still in charge of the family farms and a member of the Board of Directors, while Nicole Stapelbroek Trennepohl is the chief executive officer of Stara Finance.
Picture 1: Stapelbroek-Trennepohl family.
Picture 2: Átila Stapelbroek Trennepohl.
NEW PRODUCTS AND TECHNOLOGIES
In 2021, Stara started to provide the market with two spreading products, Hércules 4.0 and Bruttus 12000. The new Hércules 4.0 provides you with superior quality in spreading operations and practical operations, in addition to the most comprehensive technological package of its category. Bruttus 12000 guarantees maximum precision and uniformity in spreading by gravity substances for soil regulation and fertilizer, being the only one in its category that is self-transportable.
In addition to the Stara machines, in that same year, an exclusive technology was launched, the Zero Crop Damage. It is an exclusive Stara technology that performs the automatic row-by-row shut-off where the sprayer and spreader will further pass over.
Picture 1: Hércules 4.0 self-propelled spreader.
Picture 2: Bruttus 12000 spreader.
Picture 3: Zero Crop Damage.
INNOVATION AND PRODUCTIVITY
The 2022 year is remembered for two big launching products. For winter sowing, Stara made available for the market the Guapita seeder. It is the only seeder in the market controlled by a mobile device via Bluetooth and with an automatic system to unfold and fold its sections. For spreading operations, Stara provides Bruttus 25000. The spreader ensures maximum precision and uniformity to spread by gravity. It allows the particles to be placed directly in the soil.
Picture 1: Guapita seeder.
Picture 2: Bruttus 25000.
CONSTANT EVOLUTION
In 2023, Stara reassured its commitment with constant evolution and innovated once again. To meet the market demands, Stara opened its new factory unit in the city of Santa Rosa. Now, the branch has an area of 25,546.99 m².
For the farmers, Stara launched Estrela, the most comprehensive planter on the market that gathers smart solutions such as the Stara Terrain Copy, DPS-E (Stara Precise Meter - Electric), and the easiest transport in the market. In addition, Stara launched the Machine Monitoring, a service that helps to keep the availability and performance of the machines to monitor some parameters seven days a week.
Picture 1: New factory unit in Santa Rosa.
Picture 2: Estrela planter.
Watch a little bit of our factory
Stara Não Me Toque
Stara Carazinho
Stara Santa Rosa
Stara Argentina
QUALITY POLICY
Stara is constantly aiming quality in processes and products. For this reason, Stara obtained the ISO 9001 certification in its headquarters in 2009. It was also obtained by the branch in Carazinho in 2014.
ISO 9001 standard specifies requirements for a quality management system. Organizations use the standard to demonstrate the ability to consistently provide products and services that meet customer requirements.
To meet ISO 9001 requirements, Stara applies a Quality Policy which is aligned to the company ideology.
GET TO KNOW THE STARA CONSTANT EVOLUTION PILLARS
Stara operates on five continents. The company exports to more than 35 countries. Our mission is to provide technology and innovation to the crop field by being simple and positive.
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